A lot of folks I talk to say, yeah-you can give me the number one spot in Google, but no one will search for my product or service. Luckily it's easy to disprove. A lot of people don't realize it, but Google makes their money with SEO. Google has a product called AdWords (it brings in about forty billion a year.) It's the paid results with a yellow background that show up in the top or right of a Google search.
Luckily for me Google has had the same problem when trying to sell their AdWords product. People don't understand how many potential customers they are missing out on. But by using the Google Adwords Keyword Research tool we can find out exactly how many potential customers are searching for a certain keyword each month.
So say you're a local dress maker and I'm trying to convince you that you'll double your business if your the first result on Google for Columbus Dress but you're not sure how many people search for Columbus Dress. I'll tell you how many: 8,100 a month.
Here's the link: google keywords tool.
Now we can assume most people searching for Columbus dress are pretty close to buying a dress in Columbus and are actively looking for a business to complete this transaction. Now let me ask you a question. Why would you pay for a billboard, TV or radio ad, when for the same price, you can connect with 8,100 potential customers a month who are very motivated to buy your product or a competing product? Think about that.
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