It's a great metaphor for an amateur website.
My business cards get the job done. You can put them in your pocket and you have all the info you need to contact me. But they look unprofessional. They scream "DON'T TRUST THIS PERSON!!!RUN!". It's the same thing with an amateur website.
Amateur websites get the job done. They have all the information you need. They're open twenty-four seven to anyone with a internet connection. But it makes you look bad. And what happens when someone looks at your site on a smartphone or tablet? Is it cut in half like some of my cards?
The new generation of customers growing up around you understand technology. They will judge you based on how your website looks. And this isn't just kids who would never buy your product in the first place. It's everyone under thirty.
The world has been online for nearly twenty years. In the 1990s you could get away with a site that looked cheesy. You were the big man on campus if you even had a site.
Look at these cards and think about what I'm saying. Would you hand them out to people?
If the answer is no, take a quick peek at your website. Have you been telling yourself the website doesn't really matter to your business? That you aren't in a market where a good website makes a difference?
Has it become a self-fulfilling prophecy?
If I hand you my business card and you snicker and laugh when I leave because of how awful it looks. Ask yourself this, how do you think strangers will react when they see your website. Is it impressive? Will they be wowed? Will they instantly trust you because your website looks awesome and it's obvious to everyone that you are not messing around?
Comment below and tell me what you think and feel free to visit our website. Because that's our real business card, and we're not messing around.
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